Why Location Still Matters in the Era of Remote Work
Remote work has undeniably transformed how we think about offices, jobs, and flexibility. With nearly half of the global workforce operating remotely in 2025 , it might be tempting to assume that location no longer matters. However, despite digital connectivity and virtual collaboration tools, the physical location of workspaces continues to exert a powerful influence on businesses, employee satisfaction, and productivity. The Persistent Value of Location in a Hybrid World While remote and hybrid work models have gained dominance, offering unprecedented flexibility, many organizations are discovering that having a strategically located physical workspace remains crucial. Research shows hybrid roles are most prevalent in urban centers and large metro areas, where the blend of in-person and remote fosters synergy . Locations close to transportation hubs, dining, and business partners encourage face-to-face interactions, spontaneous brainstormi...